CLIVE BATES - Counterfactual Consulting
- Pippa Starr
- Apr 2
- 1 min read
Updated: Apr 10

Clive Bates has worked in the private, public and not-for-profit sectors. He now runs Counterfactual Consulting Limited, dedicated to consulting and advocacy under the broad heading of sustainability. He undertakes work on energy, environment, public health, good governance and advocacy skills.
Much of his outward-facing work is on the public health strategy of tobacco harm reduction, which is the use of low-risk alternatives to cigarettes to displace smoking. I believe this approach could ultimately avoid hundreds of millions of untimely deaths and cases of severe disease – yet there is formidable and ideological opposition to it. This is now the main theme of his website, The Counterfactual.
He does not have conflicts of interest with respect to the tobacco, nicotine and pharmaceutical industries.
September 2021 - Chest Journal Rebuttal
August 2017 - Proposed Amendments to the Poisons Standard
Co-signee, source>>